Fear not. This isn’t yet another post in the long line of recent rhetoric on whether the branch is alive or dead. You may be the one without a pulse if you’ve missed the litany of pundits lining up to support or depose the branch as a viable channel in retail financial services. But, if you’re like me, you’ve grown weary of all the branch naysayers with their death-knoll drumbeat of how backward organizations are if they continue to invest in brick & mortar. Most of these tarot-reading prophets come from the IT world, or from international climes that don’t connect to mainstreet in any way, shape or form.
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