Mike Lawson of CUBroadcast interviewed Mark Weber last week. Their conversation, “Why Savvy CU Marketing is Critical Now More than Ever,” is posted here.
Monthly Archives: March 2014
Did Cadillac fully rise to the occasion?
Cadillac’s new ‘poolside’ ad is hard to swallow. It’s the one in which an assertive, confident master of the house surveys his domain and reminds us why Americans are so great. I’m pretty sure this is one of those ads that will reflect the worst of America’s culture when we look back on it in 50 years, and not just to the liberal idealist.
Regardless of whether the ad makes you feel proud or ugly, from a marketing perspective, I think they missed a terrific cross-promotional opportunity. To truly celebrate our culture, they should have leveraged another uniquely American campaign: Viagra.
Click the blog title to read more.