Since the financial crisis broke four years ago, the expectation of senior management leaders for high-impact marketing has never been higher. It has led a number of credit unions to re-examine their traditional marketing, brand image, name, products and even campaigns that worked for years but are no longer driving desperately needed results.
With the NCUA’s forced recapitalization, the crunch of loan losses and reserves, many leaders have tapped cost cutting measures and are now turning to marketing to drive earnings, new sources of fee income and overall member growth. The pressure is rising for marketing results.
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