The Gang Braves the Bucket

On August 14th, our friends at CUES threw down the icy gauntlet and called us out for the ALS Ice Bucket Challenge. We were honored to participate, and in good company with our follow nominees: Filene Research InstituteCUiNSIGHT.comCurrency MarketingNew Jersey Credit Union League and CUNA.

Putting Social First

Recently, I had the pleasure of presenting to a really smart group of credit union leaders about social media at the CUES School of Strategic Marketing. But I only had 30 minutes on the agenda – how do you cover such a sprawling topic in such a tiny timeframe? Lucky for me, the group was focused and we got right down to business tackling three big challenges of managing a social media program: 

  1. Risk Management
  2. Resource Management
  3. Culture Management

See you in Orlando at the ABA Marketing & Retail Conference

The ABA Marketing & Retail Conference is on September 7th in Orlando. And Weber Marketing’s Randy Schultz is speaking. This year’s ABA Marketing & Retail Conference will have more scope and broader content than ever before, with a unique opportunity for marketers and retail bankers to join forces and deliver on higher demands from customers and management.  […]