Seattleites know coffee. In fact, we’ve been called coffee snobs. So what does Starbucks, a major coffee icon in a coffee town, do when a green mermaid logo has become synonymous to the McDonalds’ golden arches where you can expect convenience and consistency? In a town of coffee snobs – me included – you need more. To stay relevant, Starbucks has created a very high-end, state of the art prototype store. A prototype store is nothing new for Starbucks, but this store, rumored to cost $20 million dollars, took it to a whole new level.
Monthly Archives: January 2015
Would You Have Approved This Ad?
I play a little mental game from time to time to help me keep my creative mind open. The game is called, “Would I Have Approved That?” It’s a game that’s easy to learn, simple to play, and you can do it just about anywhere. But before I explain the rules, a little background.