Yes, I said earning your seat. I talk to marketers every day at conferences, workshops, presentations, and on the phone, and they all ask the same questions, “How do I get the respect I deserve?” Or my favorite, “Why can’t I can’t get anyone to listen to me?” Really? My first thought is if you are worrying about your seat, you’re likely not doing your job. And if you’re not doing your job, you’re never going to see that seat.
“The staff doesn’t even respect us,” one will say. While another adds, “Oh yeah, well my Board just thinks I’m sitting in here talking on the phone and designing statement inserts all day.” My question back to you would be – “What are you doing to change any of this?”
I can tell you from talking to those who you want to be seated with, what the perception of many marketers has been for years, and sadly, it’s changing slower than any of us would like to see.
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