Slowness. Freezing. Inefficiency. Not connecting. All are symptoms of a computer operating system or program when it is in need of an update. Most often the update notification appears but you have no idea what it means or what to do about it until you have your IT department look at it. And sadly, a great deal of people ignore the update notice until some situation becomes complex enough to warrant immediate and sometimes lengthy attention.
Maintaining your organization’s brand sometimes follows the same path. There are signals that indicate something is amiss or not synced up correctly. These signals can be subtle and easy to miss. Or, just like the update notification, they can be ignored. But that never turns out well – for your computer or your brand.
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