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What can Craft Breweries teach us about building a distinctive financial brand? If you’re Colorado’s Elevations Credit Union, nestled in the Napa Valley of beer, the answer is, a lot. In this recorded MAC webinar, you’ll learn how Elevations and Weber Marketing Group tapped into the soul of the community to retool the Elevations brand, boost market awareness and generate some impressive results.
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Yes, I’m asking YOU. The marketer reading this article.
How about this? Just to be careful and think through the importance of keeping the credit union’s story out there – who you are, what your brand is all about, and the kind of relationships you continually strive to build internally, with members, and the communities we have involved ourselves in.
So now you’ve heard mine…what would your message be? For some it might be this one. “Marketing isn’t an expense…it’s as necessary as keeping the lights on…and when done the right way…that’s exactly what it will help you do.” Or, “Marketing is an important part of our management team…make me accountable, make me work for it and I’ll show you some results. My point is that if you want to be noticed – you are the only one that can make it happen.
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