I’ve spent a great deal of time travelling across the country in credit union land past few months. I have talked with credit unions from the Caribbean to Canada, across the Midwest and all points between who do a fabulous job of doing what credit unions do best – building relationships with people.
As I’ve listened, taken notes and absorbed what I’ve seen and heard, I continue to reflect back to when I was much younger guy (some of you may even remember that) in the industry and what has, and hasn’t changed. From a marketing standpoint – wow. The exuberance and challenges held by a handful of us back in the 80′s and 90′s – that we were going to make a difference and break our credit unions out of the box in the process – has now been echoed by an infinite number of brash, young, smart marketers across the country who ARE making that difference. And what a great thing it is to see.
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