ITS NOT EVERY DAY A CLIENT HIRES US TO LEAVE THEIR BRAND ALONE. As you might imagine, this was a surprising request coming from Redwood Credit Union when they engaged our team in the fall of 2013. Instead, this $2.4B credit union asked us to help distill their highly successful brand, succinctly documenting core strengths to ensure ongoing alignment with […]
Category Archives: Financial
Would You Have Approved This Ad?
I play a little mental game from time to time to help me keep my creative mind open. The game is called, “Would I Have Approved That?” It’s a game that’s easy to learn, simple to play, and you can do it just about anywhere. But before I explain the rules, a little background.
Pregnant dudes, tiny Germans and a dog suit
Nimble, an Australian company offering quick loans, produced a brilliant advertising campaign that uses odd humor in a way that effectively tells the story of what they do. The campaign won a silver at the Cannes this year.
CUES School of Strategic Marketing
Effective strategic marketing communicates your credit union’s value, sets your brand apart, improves the member experience, and drives bottom line growth and profitability. It’s time to dial it up.
Join the Credit Union Executives Society (CUES) in Seattle on July 14th for the School of Strategic Marketing, led by Mark Weber, CEO of Weber Marketing Group. This high level two-year program is designed for senior leaders and credit union marketing executives who want to learn the keys to strategy-focused marketing, culture, channel design and branding. Space is absolutely limited and last year’s class filled quickly.
Mark Weber Interview: Why Savvy Credit Union Marketing is Critical
Mike Lawson of CUBroadcast interviewed Mark Weber last week. Their conversation, “Why Savvy CU Marketing is Critical Now More than Ever,” is posted here.
We’ll see you at the Forum: April 3-4
The first ever Financial Brand Forum is coming this April — and Weber Marketing’s Mark Weber and Josh Streufert are tapped to speak.
The Financial Brand Forum is an all-new conference, specifically designed to help financial institutions tackle the biggest branding, marketing and advertising challenges they face today. With hundreds of the sharpest minds in the financial marketing field in attendance, from the North America’s top credit unions and banks, The Forum will show financial marketers how to perform at the highest levels, so they can work smarter, faster and more effective than ever before.
One Card to Rule them All?
Recently, A small company in San Francisco named Coin released an idea. I only call it an idea because they cannot actually sell their product yet. The suggestion is to have one single credit card to manage all of your credit cards.
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4 Steps to Earning Your Seat At the Big Table
Yes, I said earning your seat. I talk to marketers every day at conferences, workshops, presentations, and on the phone, and they all ask the same questions, “How do I get the respect I deserve?” Or my favorite, “Why can’t I can’t get anyone to listen to me?” Really? My first thought is if you are worrying about your seat, you’re likely not doing your job. And if you’re not doing your job, you’re never going to see that seat.
“The staff doesn’t even respect us,” one will say. While another adds, “Oh yeah, well my Board just thinks I’m sitting in here talking on the phone and designing statement inserts all day.” My question back to you would be – “What are you doing to change any of this?”
I can tell you from talking to those who you want to be seated with, what the perception of many marketers has been for years, and sadly, it’s changing slower than any of us would like to see.
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Simple
Having heard about an interesting new banking website called Simple, I was intrigued to see what it was all about. What caught my eye is that it was a bank – but not just a regular bank – a bank dedicated to someone who actually uses online banking.
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How are executives viewing Financial Marketing evolution amidst this economic cycle?
Since the financial crisis broke four years ago, the expectation of senior management leaders for high-impact marketing has never been higher. It has led a number of credit unions to re-examine their traditional marketing, brand image, name, products and even campaigns that worked for years but are no longer driving desperately needed results.
With the NCUA’s forced recapitalization, the crunch of loan losses and reserves, many leaders have tapped cost cutting measures and are now turning to marketing to drive earnings, new sources of fee income and overall member growth. The pressure is rising for marketing results.
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