Pen Air took an ordinary brand makeover and created a new organizational narrative based on trust, respect and ‘communerosity’. Learn what an “inside-out” enterprise-wide cultural brand transformation looks like. How a top to bottom research-led process can transform your credit union brand experiences and culture for growth. FOLLOW THIS LINK to download the article published […]
Category Archives: Branding
We’ll see you at the MAC Conference
The 2015 MAC Conference is coming up on May 27th in the innovation capital of America — San Francisco! Weber Marketing Group’s Mark Weber is a keynote speaker: Finding the Catalyst of Transformational Change Join Mark on Thursday, May 28th at 9:00 AM and he explains how building a relevant brand is so much more […]
Brand storytelling for New York’s municipal workers
When the Financial Brand Forum asked us to participate in their 2015 branch makeover for New York’s Municipal Credit Union, we said yes. This video is something we threw together as part of our presentation, check it out.
Brave brands take center stage
Brands aren’t sitting back waiting to be discovered. They’re trying to get in front of us, working up a sweat as they audition for the spotlight in our heads. But you know who doesn’t have to work so hard? You know who walks right up and takes the stage? The brand that starts a conversation that matters.
Sun Tzu and the Art of the Cheeseburger
What would you do if you were responsible for a new branding campaign for McDonalds? You might look for inspiration from the master brand strategist of millennia past: Sun Tzu. He’d tell you to pick a fight you can win.
Mini-MAC 2014
Mini-MAC 2014 is coming up on November 7th in Ontario, California. And it’s not too late to register! Mini-MAC is a one-day workshop designed to be perfect for every level of your marketing team. Weber Marketing’s Randy Schultz will be leading a session. Finding the “WHY” in your Brand To stand out from the crowd, […]
Does content marketing make you more interesting?
Content marketing isn’t new. In fact, it’s older than you are. When you consider that John Deere produced The Furrow magazine to “educate” farmers all the way back in 1895, and since then, persuasive copy has been used to sell everything from tires to toys to toilet paper, you realize that we’ve all been marketing content for centuries.
Of course, that doesn’t mean we’re good at it.
Telling a story of optimism. Inviting the community to join in.
OnPoint Community Credit Union recently unveiled its new brand campaign, titled, “Join In”. The series of spots, produced by Weber Marketing Group, showcase Oregon, its people, and the unbridled potential of those who call Oregon home.
Putting Social First
Recently, I had the pleasure of presenting to a really smart group of credit union leaders about social media at the CUES School of Strategic Marketing. But I only had 30 minutes on the agenda – how do you cover such a sprawling topic in such a tiny timeframe? Lucky for me, the group was focused and we got right down to business tackling three big challenges of managing a social media program:
- Risk Management
- Resource Management
- Culture Management
See you in Orlando at the ABA Marketing & Retail Conference
The ABA Marketing & Retail Conference is on September 7th in Orlando. And Weber Marketing’s Randy Schultz is speaking. This year’s ABA Marketing & Retail Conference will have more scope and broader content than ever before, with a unique opportunity for marketers and retail bankers to join forces and deliver on higher demands from customers and management. […]