Category Archives: Culture

CULTURE BUILDING WORKSHOP: TURNING STAFF INTO BRAND CHAMPIONS

How can you truly leverage staff to deliver a unique, powerful branded experience? Join a team of cultural design experts from Weber Marketing Group for this highly interactive, three-hour workshop. Dig deep into the keys that will unlock ways to align, inspire and direct your entire workforce to live your brand in bold, fresh ways.

The Gang Braves the Bucket

On August 14th, our friends at CUES threw down the icy gauntlet and called us out for the ALS Ice Bucket Challenge. We were honored to participate, and in good company with our follow nominees: Filene Research Institute, CUiNSIGHT.com, Currency Marketing, New Jersey Credit Union League and CUNA.

Your biggest social media fans are sitting right next to you

If you could hire someone to exponentially improve your social media program’s organic reach, increase the number of word-of-mouth referrals you receive, generate thought-provoking, branded content for your website and social media platforms, and deepen and enrich your relationships with your members, you’d do it, right?  Guess what? You already have. And they’re sitting right next to you.

Seattle Animal Shelter Furry 5K

The Seattle Animal Shelter presented its 15th annual Furry 5K at Seward Park on Sunday, June 8th, and members of the Weber team showed their support.  The Furry 5K is the Seattle Animal Shelter’s largest fundraising event. This year, the event raised a total of $98,000 for the Help the Animals Fund (HTAF), which pays for veterinary care of […]

Harnessing our inner child to think more creatively

When my daughter was three I caught her jumping on her bed. When I asked her to stop jumping she replied “Dad, I’m not jumping on the bed! I’m smashing the mattress with my feet.” This was an answer I was not expecting, but I couldn’t argue with her logic. She had a different perspective, one that was arguably more creative than mine.

Everyday, Weber Marketing works with many different financial institutions with unique brands, cultures, and target markets throughout North America. Many of them have similar questions. How do we attract new customers/members? How can we better service our market? What are we not doing that we should be doing? Tackling these challenges creatively requires looking at them from a different perspective.

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Playing Offense

At first glance, disruptive innovations can be hard to get your head around. Take 3D printing. How is that possible? If I draw a ball on my computer and click print, will it come bouncing out of my HP Laserjet printer? Cool. And what about Amazon’s delivery drones? My mind goes right to small, black, ninja-like helicopters bonking their noses on my low porch overhang, dropping the Ming vase I just scored for $9.99 on eBay. How is that going to work exactly?

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Did Cadillac fully rise to the occasion?

Cadillac’s new ‘poolside’ ad is hard to swallow. It’s the one in which an assertive, confident master of the house surveys his domain and reminds us why Americans are so great. I’m pretty sure this is one of those ads that will reflect the worst of America’s culture when we look back on it in 50 years, and not just to the liberal idealist.

Regardless of whether the ad makes you feel proud or ugly, from a marketing perspective, I think they missed a terrific cross-promotional opportunity.  To truly celebrate our culture, they should have leveraged another uniquely American campaign: Viagra.

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