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Photo tour: BECU’s High-Advisory, Teller-Free Banking Branch

Not far from Microsoft, amid Bellevue Washington’s affluent high-tech community, BECU built a flagship branch engineered for advisory, investment, mortgage, and business services.

Beginning early 2013, Weber Marketing Group and architectural partners EHS Design, sat down with one of the country’s leading credit unions, BECU. Together, we searched for answers to some challenging questions: How do we build a facility for the affluent Eastside community? How do we make transactions more efficient while boosting our advisory services? How do we make a statement to the Eastside that this credit union is as sophisticated in its business offerings as any local bank?

10 Months later, we had the answer. This is a photo tour of BECU’s Eastside Financial Center. Together, we’ll take a careful look at the spaces that make this facility so special.

10 Warning Signs Your Financial Services Brand is Becoming Extinct

Wondering if it’s time to take the pulse of your organization’s brand to see if its moving you forward? How about a simple stress test to check your brand’s vital signs?

If the red flags below look familiar, it may be time to take a more serious look at the state of your brand program. While one or two warning signs aren’t fatal, they should serve as a check engine light, one that’s coming on to alert you that something could be amiss. It just might be time to call in reinforcements to get you moving forward again.

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Strategic brand design: A driver of growth, enhanced culture and unique experiences

One of the keys to unleashing the potential of an organization to step into the next level of market growth is building and clearly articulating a unified brand strategy and brand-driven culture. With it, you can inspire and guide internal teams towards meaningful change and consistent communications that align to build a fresh and well-differentiated brand image. This can create a unique experience in the market, generating meaningful differentiation from competitors.

One of the first challenges facing most financial institutions is identifying whether your current brand program and messaging is helping – or hindering employees from knowing how to behave consistently and help customers bank smarter, simpler and solve problems every day.

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