On August 14th, our friends at CUES threw down the icy gauntlet and called us out for the ALS Ice Bucket Challenge. We were honored to participate, and in good company with our follow nominees: Filene Research Institute, CUiNSIGHT.com, Currency Marketing, New Jersey Credit Union League and CUNA.
Author Archives: Charlotte Boutz-Connell
Putting Social First
Recently, I had the pleasure of presenting to a really smart group of credit union leaders about social media at the CUES School of Strategic Marketing. But I only had 30 minutes on the agenda – how do you cover such a sprawling topic in such a tiny timeframe? Lucky for me, the group was focused and we got right down to business tackling three big challenges of managing a social media program:
- Risk Management
- Resource Management
- Culture Management