Pen Air took an ordinary brand makeover and created a new organizational narrative based on trust, respect and ‘communerosity’. Learn what an “inside-out” enterprise-wide cultural brand transformation looks like. How a top to bottom research-led process can transform your credit union brand experiences and culture for growth. FOLLOW THIS LINK to download the article published […]
Tag Archives: branch strategy
5 Things to Tackle First in Transforming Your Branch Model Performance
If you’re like everyone else in retail banking, you’re probably trying to figure out how to keep your branches relevant and profitable in a traffic-declining environment. It might surprise you that some of the most important items to tackle in your branch evolution have nothing to do with architectural design. To get started, what you really need to do is define the optimal business model for your organization and your markets. There are many, many factors that will influence your model, but here are five candidates for you to consider as you begin your journey.