Pen Air took an ordinary brand makeover and created a new organizational narrative based on trust, respect and ‘communerosity’. Learn what an “inside-out” enterprise-wide cultural brand transformation looks like. How a top to bottom research-led process can transform your credit union brand experiences and culture for growth. FOLLOW THIS LINK to download the article published […]
Tag Archives: brand
Telling a story of optimism. Inviting the community to join in.
OnPoint Community Credit Union recently unveiled its new brand campaign, titled, “Join In”. The series of spots, produced by Weber Marketing Group, showcase Oregon, its people, and the unbridled potential of those who call Oregon home.
Pregnant dudes, tiny Germans and a dog suit
Nimble, an Australian company offering quick loans, produced a brilliant advertising campaign that uses odd humor in a way that effectively tells the story of what they do. The campaign won a silver at the Cannes this year.
Dollar Shave Club
I hate buying razors, and it seems like I’m always on my last dull one. So when my wife asked me for birthday gift ideas this year, I asked for a “Dollar Shave Club” membership. This introductory video went viral when it first came out in early 2012, and many people got a good laugh. […]
We’ll see you at the Forum: April 3-4
The first ever Financial Brand Forum is coming this April — and Weber Marketing’s Mark Weber and Josh Streufert are tapped to speak.
The Financial Brand Forum is an all-new conference, specifically designed to help financial institutions tackle the biggest branding, marketing and advertising challenges they face today. With hundreds of the sharpest minds in the financial marketing field in attendance, from the North America’s top credit unions and banks, The Forum will show financial marketers how to perform at the highest levels, so they can work smarter, faster and more effective than ever before.
What can an astro-physicist teach us about marketing?
I’m a big fan of Neil deGrasse Tyson, famed astrophysicist at the Hayden Planetarium and unofficial Earth ambassador for all things science. He’s a fast thinking, fast talking genius.
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From Beer to Brand
What can Craft Breweries teach us about building a distinctive financial brand? If you’re Colorado’s Elevations Credit Union, nestled in the Napa Valley of beer, the answer is, a lot. In this recorded MAC webinar, you’ll learn how Elevations and Weber Marketing Group tapped into the soul of the community to retool the Elevations brand, boost market awareness and generate some impressive results.
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Sing a song of sixpence
In case you haven’t seen it, Walmart and American Express have teamed up to create Bluebird, an alternative to traditional banking. Think of Simple with the added benefit of Walmart’s massive retail network. What I find interesting is that the product is designed to appeal to the low-income unbanked, but their advertising and branding reflect a more upscale target. Is this a […]