When the Financial Brand Forum asked us to participate in their 2015 branch makeover for New York’s Municipal Credit Union, we said yes. This video is something we threw together as part of our presentation, check it out.
Author Archives: Josh Streufert
Do I have to call it nepotism?
I’ve written before about why I love producing radio. Now I can add one more reason to the list — a seven-year old, precocious, all-pink, all-attitude, talented little voice actress named Gretta. And if you can’t tell from the photo, she also happens to be my daughter.
Sun Tzu and the Art of the Cheeseburger
What would you do if you were responsible for a new branding campaign for McDonalds? You might look for inspiration from the master brand strategist of millennia past: Sun Tzu. He’d tell you to pick a fight you can win.
Would You Have Approved This Ad?
I play a little mental game from time to time to help me keep my creative mind open. The game is called, “Would I Have Approved That?” It’s a game that’s easy to learn, simple to play, and you can do it just about anywhere. But before I explain the rules, a little background.
Telling a story of optimism. Inviting the community to join in.
OnPoint Community Credit Union recently unveiled its new brand campaign, titled, “Join In”. The series of spots, produced by Weber Marketing Group, showcase Oregon, its people, and the unbridled potential of those who call Oregon home.
World Cup predictions from Team Weber
Who’s going to win this year’s World Cup? Some folks from team Weber are getting pretty excited to find out. Here are the predictions from a few passionate soccer fans from our office.
How ALF increases safety for Delta Airlines
I’m a reasonably nice, somewhat affable, yet often curmudgeonly cynic.
Yet, I must admit, I laughed out loud during a Delta in-flight safety video. Ridiculous. More surprising than that: I paid attention to all five-minute-and-twenty-two seconds of the FAA mandated content. (Spoiler alert, there are floatation devices stored under your seats!!! I had no idea.)
Photo tour: BECU’s High-Advisory, Teller-Free Banking Branch
Not far from Microsoft, amid Bellevue Washington’s affluent high-tech community, BECU built a flagship branch engineered for advisory, investment, mortgage, and business services.
Beginning early 2013, Weber Marketing Group and architectural partners EHS Design, sat down with one of the country’s leading credit unions, BECU. Together, we searched for answers to some challenging questions: How do we build a facility for the affluent Eastside community? How do we make transactions more efficient while boosting our advisory services? How do we make a statement to the Eastside that this credit union is as sophisticated in its business offerings as any local bank?
10 Months later, we had the answer. This is a photo tour of BECU’s Eastside Financial Center. Together, we’ll take a careful look at the spaces that make this facility so special.
151 & Counting: A Fat Stack of Radio
Last week, Josh completed his 151st radio spot. To celebrate this admittedly arbitrary milestone, he’s sharing some of what he learned in his twelve years of making radio. Plus, he’s posted five sentimental favorites, ranging from Metaphorical Ponies to President Grant.
Go Hawks!
The Weber team gets ready for game day. What team is Weber rooting for? The Seahawks, of course! With all due respect to our friends from Colorado, the Broncos are going to get crushed on Superbowl Sunday. UPDATE:That was awesome! Thanks Hawks for the fantastic season.