I’m a big fan of Neil deGrasse Tyson, famed astrophysicist at the Hayden Planetarium and unofficial Earth ambassador for all things science. He’s a fast thinking, fast talking genius.
CLICK THE BLOG TITLE TO READ MORE
Author Archives: Josh Streufert
From Beer to Brand
What can Craft Breweries teach us about building a distinctive financial brand? If you’re Colorado’s Elevations Credit Union, nestled in the Napa Valley of beer, the answer is, a lot. In this recorded MAC webinar, you’ll learn how Elevations and Weber Marketing Group tapped into the soul of the community to retool the Elevations brand, boost market awareness and generate some impressive results.
CLICK THE BLOG TITLE TO READ MORE
Sing a song of sixpence
In case you haven’t seen it, Walmart and American Express have teamed up to create Bluebird, an alternative to traditional banking. Think of Simple with the added benefit of Walmart’s massive retail network. What I find interesting is that the product is designed to appeal to the low-income unbanked, but their advertising and branding reflect a more upscale target. Is this a […]