Would You Have Approved This Ad?

I play a little mental game from time to time to help me keep my creative mind open. The game is called, “Would I Have Approved That?” It’s a game that’s easy to learn, simple to play, and you can do it just about anywhere. But before I explain the rules, a little background.

Soccer Advertising is Different

Soccer, in the United States, is blowing my mind.

Last August I went to see the Seattle Sounders play the Portland Timbers. It’s one of the biggest rivalry matches in Major League Soccer and it sold out Century Link Field—that’s 67,000+ seats. 

67,000+ Americans paid to watch a soccer game. That’s a BIG DEAL.