Seattleites know coffee. In fact, we’ve been called coffee snobs. So what does Starbucks, a major coffee icon in a coffee town, do when a green mermaid logo has become synonymous to the McDonalds’ golden arches where you can expect convenience and consistency? In a town of coffee snobs – me included – you need more. To stay relevant, Starbucks has created a very high-end, state of the art prototype store. A prototype store is nothing new for Starbucks, but this store, rumored to cost $20 million dollars, took it to a whole new level.
Tag Archives: Ben Stangland
Pregnant dudes, tiny Germans and a dog suit
Nimble, an Australian company offering quick loans, produced a brilliant advertising campaign that uses odd humor in a way that effectively tells the story of what they do. The campaign won a silver at the Cannes this year.
Harnessing our inner child to think more creatively
When my daughter was three I caught her jumping on her bed. When I asked her to stop jumping she replied “Dad, I’m not jumping on the bed! I’m smashing the mattress with my feet.” This was an answer I was not expecting, but I couldn’t argue with her logic. She had a different perspective, one that was arguably more creative than mine.
Everyday, Weber Marketing works with many different financial institutions with unique brands, cultures, and target markets throughout North America. Many of them have similar questions. How do we attract new customers/members? How can we better service our market? What are we not doing that we should be doing? Tackling these challenges creatively requires looking at them from a different perspective.
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Dollar Shave Club
I hate buying razors, and it seems like I’m always on my last dull one. So when my wife asked me for birthday gift ideas this year, I asked for a “Dollar Shave Club” membership. This introductory video went viral when it first came out in early 2012, and many people got a good laugh. […]
One Card to Rule them All?
Recently, A small company in San Francisco named Coin released an idea. I only call it an idea because they cannot actually sell their product yet. The suggestion is to have one single credit card to manage all of your credit cards.
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Simple
Having heard about an interesting new banking website called Simple, I was intrigued to see what it was all about. What caught my eye is that it was a bank – but not just a regular bank – a bank dedicated to someone who actually uses online banking.
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The Brand Marathon
Several years ago after much consideration, I committed to run my first and last marathon. The overall thought of running a marathon is initially exciting, yet soon becomes overwhelming for everything you need to do to prepare. To succeed in running 26 miles, I trained by breaking up my runs into small chunks to make my marathon run more manageable.
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